Green is the New Gold: Why Indian Construction Material Suppliers Should Embrace Eco-Friendly Products

India’s construction industry is growing at a rapid pace, with the country expected to become the third-largest construction market globally by 2030. But alongside this boom is a parallel shift — a growing demand for eco-friendly construction materials. For suppliers across India, this is no longer just a buzzword or CSR trend. It is a fast-growing niche market with immense potential and profitability.

Courtesy: IIFL Home Loans

Why the Green Wave?

Today’s developers, homeowners, architects, and even government projects are increasingly prioritizing sustainability. There are several reasons behind this shift:

  • Environmental concerns: India is committed to achieving net-zero carbon emissions by 2070. Builders and clients are under pressure to reduce the carbon footprint of their projects.
  • Incentives and regulations: Green buildings can enjoy faster approvals, tax rebates, and other benefits under IGBC (Indian Green Building Council), GRIHA (Green Rating for Integrated Habitat Assessment), and LEED certifications.
  • Consumer awareness: Homebuyers and commercial clients now actively ask for “green buildings” — preferring natural, non-toxic, energy-efficient materials.
  • Rising energy costs: Eco-friendly materials often lead to long-term savings on power, water, and maintenance.

What Are Eco-Friendly Construction Materials?

These are materials that are either:

  • Low in embodied carbon (e.g., fly ash bricks, AAC blocks)
  • Made from recycled/reclaimed content (e.g., recycled steel, wood, or plastic)
  • Locally sourced and energy-efficient (e.g., bamboo, lime plaster, terracotta tiles)
  • Non-toxic and sustainable (e.g., low-VOC paints, natural insulation, clay flooring)

Brands like Bharathi Cement’s GreenPro-certified products, Ramco’s SuperGrade dry mix solutions, Asian Paints’ Royale Atmos (low VOC paint), and Bamboo India are tapping into this market with great success.

Profitability and Market Potential

Contrary to popular belief, green materials are not always more expensive. In fact:

  • They often require less transportation (if locally sourced)
  • Come with high perceived value (allowing better margins)
  • Are used in premium and high-value projects, including resorts, IT parks, government smart city initiatives, and private green homes

With the right positioning, these materials can command a premium price — especially if certified, branded, and backed by a sustainability narrative.

Final Thoughts

India’s green building market is expected to reach $35 billion by 2030. Suppliers who start offering eco-friendly products today will have a competitive edge tomorrow. This is a rare chance to do well by doing good — growing your business while also helping build a greener India. Start small. Start local. But start now.

How to Select the Right Tiles for Your Home: A Simple Guide for Indian Homeowners

Courtesy: Whytile.com
  • Living Room:
    Use vitrified tiles – they are durable, glossy/matte, and give a clean look.
    Popular choices: Wooden finish, marble-look vitrified tiles.
    Brands: Kajaria, Somany, Johnson Tiles
  • Kitchen:
    Use ceramic wall tiles (easy to clean) and anti-skid floor tiles.
    Go for light-colored walls and darker floors to hide stains.
    Brands: Orientbell, Asian Granito
  • Bathroom:
    Choose anti-skid matte tiles for floors, and glossy tiles or digital prints for walls.
    Create contrast with accent tiles in the shower area.
    Brands: Nitco, Simpolo
  • Bedroom:
    Matte finish or satin-finish tiles in neutral tones give a relaxing vibe.
    Wooden-finish vitrified tiles are a popular choice.
  • Balcony / Terrace:
    Go for terracotta tiles, stone-finish tiles, or porcelain outdoor tiles – all weather-resistant and slip-safe.

Tips to Ensure Cost-Effectiveness

  • Calculate coverage carefully: Add 10% extra for cuts and waste. Feel free to use Arqonz’s calculator: https://www.arqonz.com/calculator/tile-calculator
  • Buy from company-authorized dealers to avoid duplicates.
  • Check combo offers (floor + wall tiles) to save money.
  • Avoid over-designing: A mix of plain and accent tiles is stylish and cheaper than full patterns.

How to Check for Quality

  • Tap Test: Gently tap on the tile — a clear sound indicates good quality.
  • Water Absorption: Less than 0.5% for vitrified tiles. Ask the dealer for specs.
  • Visual Inspection: Check for uniform size, smooth edges, and no warping.
  • Batch Code: Always buy tiles of the same batch to avoid color shade differences.

Popular Indian Tile Brands to Consider

  • Kajaria Ceramics – Known for wide range and innovative designs.
  • Somany Ceramics – Affordable, durable, and stylish.
  • Nitco – Premium designs, especially for wall and bathroom tiles.
  • Orientbell – Value-for-money, smart layout tools online.
  • Simpolo – Known for large format and designer tiles.

Final Word

Designing for Net-Zero: A Call to Action for Architects

Courtesy: Adobe.com
  1. Embodied Carbon: Emissions associated with the production and transportation of construction materials like cement and steel.
  2. Operational Carbon: Emissions resulting from the energy consumed during the building’s use, primarily for heating, cooling, lighting, and appliances.

Architects’ Role in Mitigating Emissions

Architects are uniquely positioned to influence both embodied and operational carbon emissions. Here are three strategies to consider:

  1. Material Selection: Opt for low-carbon materials such as recycled steel, sustainably sourced timber, and low-emission concrete alternatives. Utilizing recycled construction and demolition waste can also significantly reduce embodied carbon.
  2. Passive Design Strategies: Incorporate design elements that leverage natural light and ventilation, reducing the need for artificial heating and cooling. This includes strategic building orientation, insulation, and window placement.
  3. Energy Efficiency and Renewable Integration: Implement energy-efficient systems and integrate renewable energy sources like solar panels to minimize operational carbon emissions.

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